MIAMI HEAT
Social Impact Workshop
A world class organization championing for social impact.
THE INSIGHT
Developing an always-on approach to social impact requires a well-defined total brand platform and narrative.
THE WORK
We constructed and moderated an all-day social impact workshop with the Miami Heat. We explored the ever-evolving social impact landscape and defined the 2022-2023 brand platform narrative while pinpointing areas for improvement. We shared best practices and best-in-class purpose-driven marketing campaigns across varying sectors and explored ways to solidify their position as a best-in-class organization in the NBA.
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SAMPLE ACTIVITES
THE RESULTS
After the workshop, the participants could cohesively pinpoint their mission statement, brand platform, key OKRs, and execution